Behavior Change & Habit Formation – Using evidence-based tools to support sustainable personal and professional change.
A behavior is simply a habit. Not good. Not bad. Just… what it is.
A set of steps you repeat, sometimes consciously,
often unconsciously – over days, months, even years.
When those habits align
with your goals, vision, values,
they enrich your life.
When they don’t,
they cause friction.
At work.
In relationships.
Inside yourself.
“When we do the same things and expect different outcomes, it is like trying to fix every problem with a nail hammer. Different goals require different behaviors and habits to reach your goal. But quite often your habits stand in your way of reaching where you want to reach.”
What got you HERE might not get you THERE.
Hi, my name is Fedrick,
and I enable you to be your best possible version, with more authenticity, confidence, and reflection.
In this space,
we don’t “fix” you.
We focus on helping you understand the why
behind your actions and gently shift what no longer serves you.
What do we work on together?
- Overcoming imposter syndrome by rewriting the story you tell yourself.
- Building self-awareness so you can recognize the self sabotaging patterns and pause them.
- Addressing procrastination and habit change with tools from neuroscience and behavioral science.
- Navigating relationship challenges with conscious communication and emotional clarity.
- And shifting from reactive to reflective so you make decisions from intention, not impulse.
Clients often tell me:
“I finally stopped fighting myself.”
“I’ve started showing up more like me.”
“I feel more calm, more capable, more clear.”
Because that’s what happens when you bring awareness to your habits and align them with who you truly are.
This coaching is for you if:
- You’re tired of second-guessing yourself.
- You want to break free from old loops.
- You’re ready to lead your life, not just respond to it.
You don’t need to change everything at once. You need space to grow with support.
So if you’re ready to replace
self-sabotage with self-leadership and take the next step toward the life
you know you’re capable of living,
Book your first session and let’s begin the journey
from autopilo to alignment.